Upper Deck launches kindness campaign during 25th year

Posted on 16th March 2014 by hockeymedia in Cards,Hobby News,The Want List | Tags:

NHLThe Upper Deck Company has announced a new campaign entitled “Random Acts of Kindness (#RAK) that will be celebrated throughout the company’s 25th anniversary campaign.

“We have talked before about how collecting trading cards is one of the friendliest hobbies in the world,” wrote Chris Carlin via the Upper Deck Blog. “It is important for the future of the hobby that we do things to encourage that kindness in the collecting community, especially as we look to develop the next generation of collectors through kids.”

Throughout Upper Deck’s 25th Anniversary Celebration (beginning now through the end of 2014) we are excited to announce Upper Deck’s Random Acts of Kindness program (#UDRAK) where we will surprise loyal fans and supporters with packages that contain trading cards, packs, boxes, Upper Deck Authenticated memorabilia, personalized collectibles, UD apparel or tickets to events. And when we say “surprise,” we mean it. These special packages will be sent out as a surprise to collectors meaning that FANS CANNOT REQUEST THEM FOR THEMSELVES OR HAVE OTHERS REQUEST THEM ON THEIR BEHALF.

Upper Deck is watching hobby message boards, social media platforms like Twitter, Facebook and YouTube while also talking with loyal shops about who some of their best customers are. We are not necessarily looking for the collectors that spend the most with those shops, but rather fans who have been positive advocates for Upper Deck and the hobby throughout the last 25 years. We want to tell some good stories of giving back to great fans. Upper Deck’s Customer Care, Sales and Marketing teams will be the primary eyes and ears for the program who will work to share that nice collectors finish first by sending out these surprise mail days.

Upper Deck Certified Diamond Dealers are invited to nominate one (1) customer or family they feel is worthy to receive a Random Act of Kindness package from UD. To do so they simply need to email us and share the following information:

1.Contact information for the individual (Name, home address, email and phone number).
2.Why they are deserving of a Random Act of Kindness package and what they like to collect.
3.The Certified Diamond Dealer contact information for the customer referring them.

Upper Deck will review those submissions and schedule worthy requests between now and the end of the year. There is no telling when it will happen or what will be contained in this special mail day from Upper Deck, but it will be fun to watch throughout the year. Fans who receive a package will find an Upper Deck Random Acts of Kindness sticker on the outside and are encouraged to share what they receive using #UDRAK on Twitter in particular.

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