Upper Deck celebrates 25th anniversary in hobby

Posted on 28th February 2014 by hockeymedia in Cards,Hobby News,The Want List | Tags:

NHLThe Upper Deck Company will celebrate its 25th anniversary throughout the 2014 calendar year. As part of the year-long celebration that starts Feb. 28, the Upper Deck Company will be “rewarding its fans through multiple contests hosted on its social media platforms.”

Along with the celebrations and promotions, the Upper Deck Company has announced it will produce an anniversary multi-sport set based on the original 1989 baseball card design. The summer release will feature a 250-card base set.

“Our standard in 2014, as it has been every year since 1989, is to maintain Upper Deck’s position as the industry leader by continuing the tradition of quality craftsmanship, authenticity and innovation,” Upper Deck president Jason Masherah said. “We are proud of the extensive portfolio we’ve created over the last 25 years, and we’re excited to let fans know that we have several significant announcements planned over the course of the entire year, with some major activations tied to trade shows like the National Sports Collectors Convention and GenCon this summer.”

A “Happy Birthday Upper Deck” contest will run through March 28 in which fans can create videos of themselves singing “Happy Birthday” to Upper Deck. One fan chosen for creating the best birthday tribute will receive a $2500 credit for a shopping spree at the Upper Deck Store (www.upperdeckstore.com) where they can score items like the LeBron James-autographed “Breaking Through” picture, a Tiger Woods/Rory McIlroy dual-autographed “Focused” picture, or a Wayne Gretzky-autographed and framed “The Show” framed piece.

Videos lasting no longer than one minute should be posted to YouTube, and links emailed to Upper Deck at UpperDeckMarketing@upperdeck.com, posted on Upper Deck’s Facebook timeline (www.facebook.com/UpperDeck) or tweeted to @UpperDeckSports on Twitter using the hashtag #UpperDeck25. A selected panel from Upper Deck’s marketing team will judge each video based on overall quality, creativity and use of Upper Deck product in the video.

Upper Deck’s second contest, which will run through March 4, invites fans to offer Happy Birthday wishes to Upper Deck on Upper Deck’s Facebook timeline (www.facebook.com/UpperDeck) or Twitter feed (@UpperDeckSports) using the hashtag #UpperDeck25. Twenty-five posts will be randomly selected to receive a free limited edition 25th Anniversary T-shirt and 25 packs of assorted 2014 Upper Deck trading cards. To make it even more compelling, Upper Deck will be surprising five of the randomly selected winning entries with a signed piece of memorabilia or card product valued at $250, in addition to the limited edition anniversary shirts and packs.

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