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Third edition of Panini NHL Player of the Day launched

Posted on 9th February 2014 by hockeymedia in Cards,The Want List | Tags:

The third edition of Panini America’s NHL Player of the Day promotion has launched in Canada and USA. The 2014 edition will run from Feb. 1 to Mar. 31.

“We are pleased to continue our unmatched support of hobby shops all across the U.S. and Canada this popular and successful promotion that has proven to help shops sell more packs of Panini America trading cards while also providing a fun interactive contest that collectors can experience only in their local hobby shop,” said Jason Howarth, Vice President of Marketing for Panini America. “The enthusiasm and demand for hockey trading cards this year is outstanding due in large part to the Panini Dual Rookie Class. This promotion gives collectors another great reason to buy Panini America NHL trading cards at their local hobby shop.”

The official site for the promotion is paninipod.com. As noted in the Panini America ‘how-to’ video, each shop will receive a kit to help run the promotion (with items like shirts, bags and prizes as well as material to “help dress up the store”).

More than $50,000 in prizes will be awarded through in-store and online activation. The grand prize is a day with an NHL player.

In 2011, Joel Silverman of Toronto, ON won a day with Maple Leafs’ forward Nazem Kadri. In 2012, collector David Almeida of Southbridge, MA, USA won a day with Canucks’ goalie Cory Schneider.

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