Team Canada hockey stars featured by General Mills

Posted on 5th January 2014 by hockeymedia in Collectibles,The Want List | Tags:

NHLEric Staal and Hayley Wickenheiser are featured on collectible boxes of General Mills food products. Both athletes are featured as part of the General Mills “Cheer for Canada” support of the Canadian Olympic Committee’s Sochi 2014 Team Canada multi-sport squad.

Wickenheiser is featured on 560g boxes of Multi-Grain Cheerios. Along with a small photo on the front of the box (see video), a larger photo and biography is included on the box back.

Both Wickenheiser and Eric Staal, meanwhile, are featured on a boxes of Nature Valley granola bars. Wickenheiser is featured on the Cherry Trail Mix box while Staal is featured on the Sweet & Salty box.

Other Team Canada athletes featured on food boxes are Mark McMorris, Josh Dueck, Patrick Chan, Charles Hamelin, Roz Groenewoud and Caroline Calvé.

General Mills renewed its agreement with the Canadian Olympic Committee in June 2012. At the time, company president Dave Homer said, “General Mills Canada could not be more proud to continue supporting our athletes and sharing their stories with Canadians from coast to coast to coast. This is a thriving partnership that is helping to inspire a whole new generation of stronger, healthier Canadians; a winning combination and an investment in our country as a whole.”

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