Panini America has spent the day proofing its work: the hockey card company likes what it sees. Quality control for the new Panini Prime hockey started on Monday in advance of next week’s Aug. 29, 2012 release date.
“Hockey collectors, rejoice,” wrote Tracy Hackler on the Panini America Knight’s Lance blog. “The day you’ve been waiting for has arrived. At this very moment, Panini America NHL Brand Manager Chris Barr is not-so-patiently waiting to scrutinize the first 2011-12 Prime Hockey Quality Control boxes straight off the production line.”
Indeed, one of the first highlight inserts Mr. Barr showed off was the Prime Ties insert, which will actually be available via redemption cards seeded in packs. Apparently, the real cards (with the actual string/tie from the jersey) are too thick and awkward to fit into packs.
“Simply, these are some of the coolest hockey cards I’ve ever seen,” wrote Hackler. “Here’s betting you’ll agree. These ties won’t fit in a Prime box, but they are ready to go and will be issued via redemption cards as soon as they’re entered into the Panini America redemption system.”