Post Cereal and the Canadian Hockey League have teamed up for a third year in a row to produce a series of hockey cards. This year’s set is promoted through family-sized boxes of Honeycomb, Sugar-Crisp, Shreddies, Honey Shreddies and Alpha-Bits.
At the heart of the promotion is the 24-card 2014-15 Post hockey set, which is actually collected via six sets of four cards. Fans will find the necessary details on specially-marked Post Cereal boxes.
“We at Post Foods share a passion for hockey with millions of Canadians from coast to coast,” said David Bagozzi, Director of Marketing, Post Foods Canada. “Which is why we are once again thrilled to partner with the CHL to showcase the best and brightest major junior hockey stars with a collector’s series available on the backs of your favourite cereals.”
“The CHL is pleased that its partnership with Post Foods Canada has once again resulted in the unique, fan favourite cereal box promotion,” said CHL President David Branch. “We are proud to bring focus to our student athletes and rising stars to breakfast tables across the country this season.”
As part of the promotion, there are also six collectible cereal boxes, each featuring a different CHL star. The six featured players are Aaron Ekblad, Sam Bennett, Nicolas Petan, Jake Virtanen, Jérémy Roy and Nikolaj Ehlers.