Panini America ran a successful Panini Sticker promotion in Canada with the Montréal Gazette last Saturday Nov. 27. Panini America inserts 137,000 free Panini Sticker albums in the Saturday edition of the Montréal Gazette. The promotion continues this Saturday Dec. 4 and next Saturday Dec. 11 as 137,000 sticker sheets will be inserted with each Saturday newspaper.
Along with the sticker sheets, two limited edition stickers will be distributed in Montréal: Taylor Hall and Tyler Seguin.
“After the success of our campaign to introduce the first officially licensed NFL sticker collection with The Boston Globe, we saw an opportunity to expand our efforts to the NHL,” said Panini America CEO Mark Warsop. “The Montréal Gazette has proved to be another important media outlet to deliver our sticker albums in to the hands of Canadian collectors, and we are excited to partner with the Gazette on what we hope will be a successful promotion for both the newspaper and the sticker collection.”
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In conjunction with the limited edition sticker promotion, the Montreal Gazette is hosting a trivia contest for collectors via their website. Fifty winners will receive a complete Panini NHL sticker album, featuring players from all thirty NHL teams, in time for the holidays.
The Montreal Gazette sticker promotion will include:
* 137,000 official Panini NHL sticker albums
* 411,000 officially licensed Panini NHL sticker sheets, 2,466,000 total stickers
* Stickers featuring NHL stars and rookies, including Taylor Hall, Carey Price, Alex Ovechkin and Ryan Miller
* 50 completed Panini NHL sticker albums to the online trivia contest winners