Panini America has unveiled 15 card images that will be used in the new 2013-14 Score hockey series. The images were unveiled over the weekend via The Knight’s Lance. Specifically, the gallery highlights the “Future Team” insert set.
Each card image was captured at the 2012 NHLPA Rookie Showcase in Etobicoke, ON. Players climbed up onto a clear board and looked down at the camera underneath.
The 15 players featured in the set are Beau Bennett (Penguins), Jack Campbell (Stars), Charlie Coyle (Wild), Emerson Etem (Ducks), Alex Galchenyuk (Canadiens), Dougie Hamilton (Bruins), Quinton Howden (Panthers), Chris Kreider (Rangers), Scott Laughton (Flyers), Ryan Murphy (Hurricanes), Jamie Oleksiak (Stars), Justin Schultz (Oilers), Jaden Schwartz (Blues), Tyler Toffoli (Kings) and Nail Yakupov (Oilers). Photos were snapped by Gregory Shamus.
Wrote Tracy Hackler, “the idea started as a suggestion from Shamus, a Pittsburgh Penguins team photographer who has experimented with the concept a few times in the past. Panini America’s Jeff Olsen (Photo Editor), Brandon Lesley (Creative Director) and Karvin Cheung (NHL Brand Manager) loved the idea and were anxious to see it executed inside Toronto’s MasterCard Centre during last year’s Showcase.”
The cards will be in the hands of collectors later this month with the release of Score hockey.
“We’re always looking at how to push the envelope, whether it’s with autographs, memorabilia or photography,” said Cheung. “We strive to bring something to collectors outside the usual, and photo ideas and photo selection are critical to the success of that process and of our products.”
To view the full gallery, please visit The Knight’s Lance.
Along with the card gallery, Panini America also uploaded a two-minute video called “Panini Unwrapped: The Making of 2013-14 Score Hockey’s Future Team Score Insert.”