Panini America has launched a consumer rewards program for its different sport trading card brands. The program will be available for football (NFL), basketball (NBA) and baseball (MLBPA) products, but not hockey as the company does not have an NHL license beyond this season.
The concept, however, is terrific news for card collectors. The program was recently announced at the 2014 Industry Summit in Las Vegas.
“The Panini Rewards Program is a truly revolutionary development for the entire trading card industry and will offer us the chance to effectively eliminate and further reduce redemption cards from our products, replacing them with Panini Rewards Points that collectors can use to acquire any available card immediately,” said Panini America CEO Mark Warsop. “This program has been in development for nearly two years and we are excited to finally share it with collectors.”
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The Panini Rewards Platform will give collectors the ability to earn points by scanning randomly inserted Rewards cards with their mobile devices in all Panini America products.
Once the Panini Rewards Program launches in late-May with the release of 2014 Score Football, collectors will have the chance to use their points immediately for any available single cards, or accumulate points to earn higher-value cards, other collectibles and unique Panini experiences. The Panini Rewards points never expire and collectors will be able to view every available Panini Rewards card immediately using the Panini Rewards smart phone app or on the Panini Rewards Platform website.
Other highlights of the program, which was previewed during the 2014 Industry Summit, include:
Upon a product’s launch, collectors will have immediate access to Panini America’s available single-card inventory directly from their mobile devices.
The ability for collectors to choose their own replacements from the Panini Rewards Platform.
The Panini Rewards Platform will be accessible via both web- and app-based applications for iOS and Android devices.
Panini America officials worked with Kodak to implement a high-resolution image-capture station designed to recreate the experience for collectors to view memorabilia and autograph cards for every available card on the Panini Rewards Platform.
Panini America also worked with Kodak to capture high-quality images of Panini America trading cards available for collectors to develop a mobile app and website designed to enhance collectors’ customer rewards experience.
Future Rewards Platform enhancements will give collectors the ability to self-authenticate their trading cards to ensure authenticity and eliminate issues related to potential counterfeit trading cards on the secondary market.