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In The Game seeks NHL-NHLPA card license

Posted on 20th December 2013 by hockeymedia in Cards,The Want List | Tags:

CHLIn The Game Trading Cards remains committed to obtaining an NHL-NHLPA license, something it held 10 years ago before the 2004 NHL lockout. Company president Dr. Brian Price reconfirmed his desire in a recent letter to ITG fans.

“Collectors have spoken over the last three years and we hope that the NHLPA and NHL listen and allow In The Game a trading card license,” said Dr. Price. “We have applied for a license and based on the quality of products that we have introduced into the market in recent memory, I hope our licensing efforts are successful.”

The statement was made in conjunction with the sale of the Famous Fabrics trading card assets to Leaf Trading Cards LLC. In The Game has sold the multi- and non-sport Famous Fabrics brand in order to focus its efforts on hockey.

“Making this strategic move will allow our group to focus on our core business, hockey cards,” said Dr. Price.

In The Game currently has licensing agreements with the Canadian Hockey League and several retired players. It has also maintained licensing agreements with Hockey Canada and the American Hockey League over the last 10 years.

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