Grosnor to again give away boxes of Upper Deck hockey

Posted on 2nd February 2014 by hockeymedia in Cards,Stores,The Want List | Tags:

NHLFor the second year in a row, Canadian distributor Grosnor will run a hobby store promotion that delivers free boxes of Upper Deck hockey cards to collectors. The promotion will run Jan. 2 until Jun. 30, 2014.

The Grosnor promotion debuted in 2013 whereby businesses also received unique window graphics for their stores.

“While scoring a free box of Upper Deck NHL® cards is certainly sweet, hobby shop owners started getting very excited when they saw the window graphics on display at a manufacturer’s day at Grosnor Distribution last year,” wrote Chris Carlin via the Upper Deck Blog. “Together Grosnor and Upper Deck worked to get each shop a card of their choosing which helped store owners target the most marketable players in their regions to make an impact for their business. Winning shops were blown away by how great they looked and by how well they worked to draw in new customers.”

As part of the 2014 promotion, customers who purchase a 2013-14 Upper Deck hockey product qualify “qualify for a ballot in the contest with a winner selected every day. New for 2014 are 12 instant win graphics for shops and the opportunity for winning fans to forego their box and enter it for the chance to win an entire case if they wish to “supersize” their prize. Upper Deck and Grosnor Distribution are offering up 22 new window graphics for Canadian Certified Diamond Dealers this year.”

“Everyone liked the contest last year because it was very easy for everyone to participate in,” said Yeates. “Collectors just had to make a box purchase of a current year Upper Deck product and they would receive a ballot for the contest. A new winner was selected every day who received a free box and shops were entered in to win the custom window graphics. There were 180 winners of boxes spread across 64 shops last year.”

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