Dempster’s Bakery, a Maple Leaf Foods brand, is offering a series of Sidney Crosby cards in specially-marked packages of bread. There are nine different basic Crosby cards plus a rare golden Crosby signature card. Fans will find one Crosby card in every bread package, although the odds of finding a golden signature card is 1 in 260,000 packages (there are 26 million packages in all).
According to the Official Contest Rules, if you find a Canada Bread “Golden Card” you are eligible to receive a Canada Bread “Signed Sidney Crosby Collector Card. The contest runs March 22 to May 17, 2012.
To help promote the card set, Dempster’s has produced a television advertisement as well as a unique Facebook page. All nine Crosby card images are featured on the Facebook page.
MORE ABOUT MAPLE LEAF FOODS
Maple Leaf Foods is a leading consumer packaged food company, headquartered in Toronto with operations across Canada and in the United States, United Kingdom, Asia and Mexico. We make high quality, great tasting, nutritious and innovative food products and are proud to have our leading, national brands such as Maple Leaf, Schneiders™, and Dempster’s™ in the cupboards and refrigerators of our consumers. People also know us by our well-known and trusted national household brands such as Olivieri™ and Maple Leaf Prime Naturally™, and other brands including POM™, Shopsy’s™, Mitchell’s Gourmet Foods™, Ben’s™, Bon Matin™, Burns™, Chevalier™ and Hygrade™, and the New York Bakery Co. ™ in the United Kingdom.