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The Hershey Bears of the American League have unveiled a new look – starting with a refreshed team logo – for the upcoming 2012-13 season. The new look coincides with the franchise’s 75th anniversary celebrations.

“The Hershey Bears have a legacy,” said Hershey Bears President/General Manager Doug Yingst said. “It is one that has lasted 74 years, and one that will be well-represented for a long time to come. The new Hershey Bears logo represents that legacy. We return to our identity with the Chocolate and White colors, and blend a modern look into an historic icon.”

In 74 years, the Hershey Bears have won a league-record 11 Calder Cup playoff championships. The team won Calder Cups in 1947, 1958, 1959, 1969, 1974, 1980, 1988, 1997, 2006, 2009 and 2010.

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The logo features a walking bear that was originally represented on the sweaters of the BEARS hockey clubs of the late 1930s through the mid 1940s. This new logo will adorn the club’s home and road sweaters beginning with the 2012-13 season, while the bear’s head will be the lone crest on the HERSHEY BEARS’ third jerseys.

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