Coors Light launches new Canadiens jersey bottles

Posted on 19th October 2014 by hockeymedia in Collectibles,The Want List | Tags: , ,

NHLCoors Lights has launched a new beer bottle featuring the Montréal Canadiens logo. The bottles, sold in Québec, are designed in the colours of the bleu, blanc et rouge.

Each silver bottle features the look of a Montréal Canadiens hockey jersey, with the crest positioned front and centre. The widemouth bottles come with 473mL of (preferably cold) Coors Light beer.

The special Coors Light bottles are sold four to a pack. Like the bottles, the cardboard case also features the Canadiens logo. The bottles and case promote the fact that Coors Light is a proud partner of the Montréal Canadiens.

The specially-designed bottles went on sale with the launch of the 2014-15 National Hockey League season.

Stanley Cup Collection cards available at The Beer Store

Posted on 16th April 2012 by hockeymedia in Cards,Hobby News,The Want List | Tags: ,

NHLMolson Breweries has put its marketing might behind a series of trading cards found exclusively in cases of Coors Light, Molson Canadian and Molson Export. The 92-card Stanley Cup series is available via specially-marked cases of beer sold in Canada, with a special four-card pack included in each case. The cards, produced by Panini America, commemorate Stanley Cup winners from 1918 to 2011.

“It’s enormous for us,” says Molson Canadian Brand Assistant Cam MacNeil. “It’s the first program that we’ve run across many different brands and we’re running (it) across our three biggest brands. We’re activiating with very large-scale brands with one platform of the NHL. It’s not one brand trying to own all of the hockey content, it’s three brands all coming together under one program, the Stanley Cup Collection.”

Said Jason Howarth, Panini America Vice President of Marketing: “The Molson Stanley Cup Collection is a truly engaging way to capitalize on the passion and excitement of the NHL Stanley Cup Playoffs. Molson’s integrated, multi-platform campaign will resonate with NHL fans during one of the most exciting times in the sporting year. The Molson Stanley Cup program delivers a unique collectible experience and Panini America is proud to be a part of what will be one of the best NHL sponsor activations.”

The Stanley Cup Collection, a 92-card set produced by Panini America, includes one card honoring each Stanley Cup champion in history. In addition to the physical cards inserted into specially marked cases of Molson Canadian, Coors Light and Molson Export, Molson officials enhanced the 92-card set by incorporating a virtual component available exclusively through a vibrant Facebook application that serves as the centerpiece of the entire Canada-only promotion.

Every physical card produced for the program has a special PIN number printed on the back. Entering that number into the Molson Facebook app unlocks that card virtually. In addition, every code entered also qualifies users to win a trip to the 2012 NHL Stanley Cup Finals.

Once those virtual cards are in your collection, you’re free to trade with other users via a unique virtual trade floor, collect by team or collect the complete set all in an effort to win other Molson Canadian NHL prizes.

“The Facebook app went live on March 15 and in less than three weeks there have been 132,000 PINs redeemed, 2,500 trades complete and almost 5,000 sets completed,” MacNeil says. ”The activity speaks for itself. People are collecting the sets. People think it’s a cool program. And hockey content from the NHL Playoffs will really amplify that.”